Fair-trade

Fair-trade Clothing

Fair-trade: trade between companies in developed countries and producers in developing countries in which fair prices are paid to the producers.

This is a campaign from the fair-trade company themselves by selling bananas that have been picked by fair-trade farmers. They have used the fair-trade badge to sell the bananas more because people will choose morals over a banana that was cheap and picked by someone who is getting paid little money to do it. They have also used a Pun to lighten the mood of the ad and taking the seriousness out of the advert by taking your focus away from the poverty.

This add is by Starbucks and is using the fair-trade symbol to promote their product to the public. This promotes their product and increases sales because of the fair trade coffee as it shows that they are helping out the world and supporting those who are less fortunate than them.